The Influencers
Healthcare professionals are adopting social media as a new method of communicating their expertise to patients and clients.
But there is growing concern that healthcare messaging is being influenced by industry and corporate sponsors who pay for curated messages favourable to their interests.
Some Canadian dietitians, for example, have become active social media influencers positing food and nutrition advice and information in exchange for payment from large industry organizations.
‘Let them eat as much as they want.’ Big Sugar sponsors dietitians’ favourable posts on social media. Experts say Canadian regulators need to intervene
The financial relationships between Canadian dietitians popular on social media and the sugar industry has drawn the ire of a U.S. consumer protection agency.
Read the Story
Dietitian influencers are all over social media. But who influences them? IJB reporter Rhythm Sachdeva breaks down our recent investigation exposing the sugar industry’s influence on dietitians through sponsored content on social media.
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